Oporto director Dean Eldredge spoke to Sky Sports’ Adam Bate for a feature entitled ‘Football Publicists: What do they do? The role of a media adviser explained’, with the article published on Wednesday 7 April.
Eldredge spoke about the increasingly important role of media perception, with particular focus on the power of social media and gaining control of the narrative for the individual.
To read the feature in full, published by Sky Sports, please click here
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