Dean Eldredge

I am an experienced FIFA-licenced football agent, representing a number of high-profile and talented managers, coaches and players. I supplement this working as a publicist for my clients, as well as being a published author and ghostwriter. I am skilled in the areas of agency, negotiation, career advice, PR, marketing and brand management, amongst other aspects of the industry.

I have completed a number of deals and contracts and have a strong network within the game and a first-class reputation. I regularly attend games across all levels in the UK and overseas, and have a sound knowledge of clubs and key relationships, adopting a pro-active attitude towards helping my clients realise their potential whilst maximising their career.

A chronological background on my career since becoming self-employed:

Having established a full-service marketing agency, Soar Media Ltd in 2007 with my business partner, Gary Webster, I created Soar Magazine, a quarterly sports, health and lifestyle publication for Leicestershire, and worked as press officer and latterly as a communications consultant for Leicester City Football Club, strategically leading their media operations from 2009 until 2012, whilst developing their Matchday Magazine ‘City’ in to a multi award-winning publication from 2010 onwards.

In 2012 I co-founded Oporto Sports Management Ltd, further developing our portfolio of clients and partners, whilst working closely with sports clubs, individuals and industry partners and suppliers.

During 2014, I authored England Rugby World Cup winner and Leicester Tigers legend, Neil Back’s autobiography, The Death of Rugby, sourcing a publisher, whilst coordinating PR activity, with the publication released ahead of the 2015 Rugby World Cup. In 2017 I authored former England, Aston Villa and Manchester City footballer, Darius Vassell’s autobiography, The Road to Persia, and helped him to self-publish the book. I also authored Emile Heskey’s book Even Heskey Scored, released in September 2019, which was shortlisted for Autobiography of the Year at The Sports Book of the Year Awards.

In 2022, I established Forum Sports Management Ltd alongside three partners, representing players across all levels of the professional game, building on my experience with Oporto Sports and working with managers and coaches.

I am also currently working with a production company on a life story documentary of one of our clients, which will receive a global release, likely in 2024.

Dean Eldredge
  • Career Representation
  • Media Management
  • Contract Negotiations
  • Crisis PR Management
  • Marketing Advice
  • Book Ghostwriting

Completed Deals

Below are some of the deals I have completed in recent years:

Name Role Club Detail Date
Nigel Pearson Head Coach Watford Dec-19
Craig Shakespeare Ast. Head Coach Watford Dec-19
Nigel Pearson Manager Bristol City Feb-21
Nigel Pearson Manager Bristol City New contract Apr-21
Michael Johnson Sporting Director Limerick Apr-21
Steve Evans Manager Stevenage Mar-22
Darrell Clarke Manager Port Vale New contract May-22
Chris Hargreaves Manager Yeovil Town May-22
Jason Euell First-team coach Bristol City Jun-22
Steve Evans Manager Stevenage New contract Jan-23
Xisco Muñoz Manager Sheffield Wednesday Jul-23
Mike Stowell Goalkeeping Coach Maccabi Tel-Aviv Jul-23
Luke Dowling Sporting Director Sheffield Wednesday Jul-23
Michael Appleton Head Coach Charlton Athletic Sep-23


Paulo Sousa

Former Poland Head Coach
Dean is loyal and dedicated; two qualities which are very important to me. He has good relationships with the media and a deep understanding of football business activities.

Sven-Göran Eriksson

Former England Manager
Dean ensures that my relationship with the media and the public is handled professionally, with care and great attention, which is essential within the football industry.

Chris Powell

Tottenham Hotspur - Head of Coaching U17-U23
I trust Dean and his colleagues. I have watched Oporto grow, and work effectively and professionally with sports individuals and companies at all levels. I highly recommend Oporto.

Books Authored

I am proud to authored the following autobiographies, as well as achieving national recognition. Click on a book cover to read more information.

2015 Books of the Year – The Observer
Book of the Month – Rugby World

Shortlisted for 2020 Telegraph Sports Book Awards  Autobiography of the Year

Career Summary

  • Director, Forum Sports Management - 2022 – present

  • Communications Consultant, Guyana Football Federation - 2018 – 2019

  • Director, Oporto Sports Ltd - 2012 – present

  • Director, Soar Media Ltd - 2007 – 2022

  • Communications Consultant, Leicester City Football Club - 2010 – 2012

  • Head of Media, Leicester City Football Club - 2009


  • FIFA Football Agent Licence

  • Master of Business Administration
    De Montfort University

  • BA (Hons) Degree Journalism
    University of Lincoln


Please note: due to the volume of emails, I will only respond if an enquiry is of interest.

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    Oporto Sports Ltd

    Linden House, 47 Linden Drive, Leicester LE5 6AJ

    Registration numbers

    Company: 07973034
    VAT: GB345542891